YMC

YMC’s philosophy is inspired by industrial design hero Raymond Loewy’s reply when asked how he saw the future of design, that “You must create your own style.”  This call to arms is the driving force behind the brands identity which brings fresh inspiration to menswear and adds a subtle dose of femininity to their typically androgynous womenswear.

The ethos of taking a traditional item & reworking it to create something modern gives a timeless quality to the clothes meaning they will last for seasons ahead.

With a strong, directional approach which resonates with like minds, YMC has quietly evolved into a highly significant British label.