VELVET

Velvet by Graham & Spencer is a contemporary apparel brand founded in 1997 by Jenny Graham and Toni Spencer in Los Angeles. The brand started with stylish, high-quality T-shirts inspired by the laid-back luxury and casual cool of California and has since evolved into full collections for women and men. Velvet focuses on timeless wardrobe staples made from soft, premium fabrics like cotton and cashmere, emphasizing craftsmanship, comfort, and quality.

Most of Velvet’s collections are manufactured in the U.S., primarily in Los Angeles, ensuring ethical production and high standards. Under the creative direction of Jenny Graham, Velvet blends effortless style with modern sophistication, offering versatile pieces that embody a relaxed yet refined Californian aesthetic. Known for supporting charitable causes, Velvet combines luxury with mindfulness, appealing to customers who seek both comfort and elevated style. The brand is widely available through boutiques, department stores, and online, making it a go-to for those wanting polished, comfortable, and enduring fashion staples.