FRAME DENIM

FRAME is a contemporary American fashion brand founded in 2012 by Jens Grede and Erik Torstensson, renowned for its premium denim as well as collections in cotton, leather, and cashmere. Inspired by London and crafted in Los Angeles, FRAME is celebrated for blending Californian modernity with a European perspective, offering effortless, timeless chic for everyday outfitting. The brand made its mark with the launch of its iconic skinny jeans, quickly becoming a favorite among celebrities and supermodels, and has since expanded into ready-to-wear collections for both men and women.

FRAME is committed to quality materials, responsible manufacturing, and signature tailoring, reflecting a modern yet classic approach to luxury fashion.