BEAUTIFUL PEOPLE

Beautiful People is a Japanese fashion brand founded in 2007 by Hidenori Kumakiri, a Bunka Fashion College graduate and former Comme des Garçons pattern maker. Known for its intellectual, playful approach, the label blends ordinary and extraordinary elements through precise pattern-making and distinctive silhouettes. Its signature includes adult-sized clothes with childlike proportions and transformable designs. Emphasizing creativity, craftsmanship, and sustainability, Beautiful People merges technology and aesthetics in every piece. The brand has shown at Paris Fashion Week, earned the 2020 Mainichi Fashion Grand Prix, and continues to redefine contemporary Japanese fashion with poetic sophistication.