AARAHEE

aarahee is a shoe and accessories label refining the silhouettes of classic styles, crafting elevated pieces for everyday life with a subtle touch of sophisticated design. The brand values comfort and sensibility, using quality materials and exploring unconventional approaches to create distinctive, minimal, and seasonless products.

All styles are produced in a small atelier in Seoul, where each pair is carefully made by local shoemakers in Seongsu, the city’s shoe manufacturing district. Founded by Heera Cho—born in Seoul and trained at Cordwainers in London— aarahee reflects her design philosophy of natural elegance and simplistic ease. Heera’s previous experience includes working for Hussein Chalayan, Céline, Charlotte Olympia, and Stella McCartney. After launching the label in 2020, she remains based in Seoul, ensuring every creation embodies refined design and thoughtful craftsmanship.