ROUJE

Rouje is a French fashion brand launched in Paris in 2016 by designer, model, and entrepreneur Jeanne Damas. Steeped in quintessential Parisian style, Rouje’s collections are inspired by feminine icons and everyday women, with a focus on effortless, sensual elegance. The label is celebrated for its signature retro-floral dresses, fitted blouses, classic denim, and versatile separates—designed by women, for women—to empower individual style.

Jeanne Damas’ vision for Rouje draws nostalgia from her childhood spent around Parisian brasseries, and her belief that clothing should highlight rather than overshadow femininity.  The brand is also dedicated to supporting women's initiatives and charities, reflecting its founder’s commitment to championing women’s personal expression and societal wellbeing.